Madfoa Merchant Platform
The Merchant Platform addresses the activation gap directly. It gives payment providers the tooling to onboard merchants, equip them with the right acceptance methods, guide them to first and repeat transactions, and sustain usage over time — all on top of the provider's existing rails.
What's included
Guided onboarding
Streamlined, lower-friction merchant setup at scale.
Acceptance configuration
Match methods and tools to each merchant's needs.
Lifecycle tracking
See where every merchant sits from registration to repeat transactions.
Self-service portal
Let merchants manage their own accounts and acceptance.
Why teams adopt it
- Move dormant merchants into transacting status
- Reduce operational load through automation
- Give merchants one place to operate
Where it fits
Biller activation
Activate a large registered biller base that has never transacted.
Acquirer merchant enablement
Enable an acquirer's merchant portfolio with acceptance and tooling.
Related products
White Label Gateway
Operate a payment gateway under your own brand without building and maintaining the underlying platform.
View productDeveloper Platform
The programmatic surface of Madfoa — documented APIs, client SDKs, webhooks and a sandbox to build and test against.
View productMerchant APIs
Create, configure and manage merchants and their acceptance programmatically — for providers operating at scale.
View productTalk to our team about your payment infrastructure
Tell us about your merchant base and payment goals. We will map the fastest path from where you are to a live, activated ecosystem.