Payment infrastructure, built by people who have delivered it
Madfoa is a digital payment infrastructure and merchant enablement company. We help institutions turn registered merchants into transacting ones — on the rails they already run.
Close the activation gap
To give payment providers the infrastructure and enablement to convert registered merchants into active, transacting ones — extending the reach, adoption and usage of the payment services they already offer.
Infrastructure for modern payment ecosystems
A region — and beyond — where launching, operating and scaling a digital payment ecosystem is a matter of configuration, not a multi-year build.
Built around a problem the team knows first-hand
Madfoa was founded on a pattern its team saw repeatedly across regional and international payment platforms: providers register large numbers of merchants and billers, yet a significant share never transact. Acquisition was solved; activation was not.
Rather than build another gateway, we set out to build the enablement and infrastructure layer that closes that gap — complementing existing rails instead of competing with them, and drawing on hands-on experience integrating the platforms that operate in these markets.
A founding team with payment delivery experience
Madfoa is led by a founding team with hands-on experience designing and implementing payment solutions with regional and international providers.
Founder & CEO
Sets strategy and leads partnerships with payment providers and institutions.
Chief Technology Officer
Owns platform architecture, security posture and engineering delivery.
Head of Delivery
Leads integration, implementation and customer success across engagements.
Named leadership profiles
How we operate
Complementary, not competing
We extend payment ecosystems rather than replace them.
Honesty over hype
We state our capabilities and status plainly, and only claim what we can substantiate.
Enterprise reliability
We deliver with the discipline that banks, governments and PSPs require.
Regional depth
We understand the operating realities of MENA payment markets.
Talk to our team about your payment infrastructure
Tell us about your merchant base and payment goals. We will map the fastest path from where you are to a live, activated ecosystem.